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Ol\u00e1 pessoal,<\/p>\n
Agora que seus leads chegaram ao final do funil, e alguns deles (ou a maioria, depende da sua taxa de convers\u00e3o, lembra?) se tornaram clientes, o que fazer?<\/p>\n
Em primeiro lugar tenha em mente que a lista de leads que voc\u00ea construiu, e deve continuar construindo permanentemente, \u00e9 o maior ativo da sua empresa. Afinal, \u00e9 dali que voc\u00ea vai tirar seus clientes. Nunca, em hip\u00f3tese alguma, negligencie sua lista ou a subestime.<\/p>\n
Quando uma campanha de vendas chega ao fim, sua lista vai ficar l\u00e1, paradinha. \u00c9 hora de continuar o relacionamento com eles, mesmo que n\u00e3o tenha nada a oferecer ainda. \u00c9 nessa “entressafra” entre uma campanha e outra que voc\u00ea vai estreitar o relacionamento com sua lista compartilhando artigos, produzindo conte\u00fado de qualidade, fazendo pesquisas de opini\u00e3o, pedindo para que sua lista interaja de alguma forma com sua empresa ou sua marca.<\/p>\n
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Esse processo de campanhas de vendas online, ou m\u00e1quinas de vendas online, dependendo do seu mercado, produto ou servi\u00e7o, podem ser “eternas”. Quer dizer, sua campanha de vendas vai estar no ar independente de per\u00edodos de tempo. Para outros mercados, o melhor s\u00e3o campanhas pontuais de vendas e campanhas com come\u00e7o, meio e fim, onde todo o processo recome\u00e7a em uma nova campanha. Mas o processo vai recome\u00e7ar n\u00e3o do zero, pois voc\u00ea j\u00e1 vai ter um ativo muito importante. Voc\u00ea lembra qual \u00e9? Quem respondeu “lista”, ganhou um 10 com louvor rsrsrsrs.<\/p>\n
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