{"id":37,"date":"2015-05-06T13:58:14","date_gmt":"2015-05-06T16:58:14","guid":{"rendered":"http:\/\/agenciaartefato.com.br\/blog\/?p=37"},"modified":"2020-07-13T14:32:06","modified_gmt":"2020-07-13T17:32:06","slug":"facebook-mudou-seu-algoritmo-veja-o-que-vai-acontecer-na-news-feed","status":"publish","type":"post","link":"https:\/\/agenciaartefato.com.br\/blog\/redes-sociais\/facebook-mudou-seu-algoritmo-veja-o-que-vai-acontecer-na-news-feed\/","title":{"rendered":"Facebook mudou seu algoritmo. Veja o que vai acontecer na News Feed"},"content":{"rendered":"
\"mudan\u00e7a-algoritmo-facebook\"

Toda vez que o Facebook muda seu algoritmo, empresas e profissionais de marketing ficam “de cabelo em p\u00e9”. Calma, nem tudo est\u00e1 perdido.<\/p><\/div>\n

Ol\u00e1 pessoal,<\/p>\n

 <\/p>\n

Recentemente o Facebook tamb\u00e9m anunciou mudan\u00e7as no seu algoritmo da News Feed (Feed de Not\u00edcias) com o objetivo de melhorar a experi\u00eancia dos usu\u00e1rios. Ele fez 3 mudan\u00e7as na News Feed, de forma a ter um melhor equil\u00edbrio entre notifica\u00e7\u00f5es de amigos e notifica\u00e7\u00f5es de empresas, figuras p\u00fablicas e organiza\u00e7\u00f5es profissionais.<\/span><\/p>\n

Veja abaixo quais foram essas altera\u00e7\u00f5es e como isso vai afetar a forma como voc\u00ea recebe conte\u00fado e como isso pode impactar o alcance das publica\u00e7\u00f5es da sua p\u00e1gina:<\/p>\n

#1 Se o usu\u00e1rio n\u00e3o tem mais o que ver no News Feed, mas quer continuar vendo conte\u00fado, mais conte\u00fado (e possivelmente conte\u00fado duplicado) vai aparecer
\n<\/strong><\/h3>\n

A primeira mudan\u00e7a no algoritmo do Facebook tem como objetivo melhorar a experi\u00eancia daquele usu\u00e1rio que n\u00e3o tem muito conte\u00fado dispon\u00edvel no News Feed, de modo que\u00a0se a pessoa n\u00e3o tiver mais conte\u00fado para ver e continuar descendo na p\u00e1gina, vai poder ter acesso a posts da mesma origem (pessoa ou p\u00e1gina).<\/p>\n

#2: Os updates dos amigos mais pr\u00f3ximos v\u00e3o aparecer no come\u00e7o do News Feed<\/strong><\/h3>\n

O Facebook recebeu\u00a0feedback de que usu\u00e1rios estavam preocupados com a perda de\u00a0atualiza\u00e7\u00f5es importantes dos seus amigos mais pr\u00f3ximos, como fotos, v\u00eddeos, status, links, etc. Diferentemente da mudan\u00e7a\u00a0#1, a segunda foi feita pensando em um usu\u00e1rio que tem muito conte\u00fado para ver no seu News Feed. Essa mudan\u00e7a n\u00e3o vai eliminar posts da p\u00e1gina completamente, mas \u00e9 uma tentativa de melhorar o equil\u00edbrio de conte\u00fado \u2013 que vai ser diferente para cada usu\u00e1rio.<\/p>\n

 <\/p>\n

#3: Coment\u00e1rios e likes de amigos v\u00e3o aparecer no final do News Feed (se aparecerem)<\/strong><\/h3>\n

Esta atualiza\u00e7\u00e3o foi feita baseada no feedback dos usu\u00e1rios que falam que n\u00e3o est\u00e3o interessados em ver quando seus amigos comentam ou curtem alguma coisa. Com esta mudan\u00e7a, os usu\u00e1rios v\u00e3o ver mais posts pessoais de seus amigos ou p\u00e1ginas que eles mesmos tenham dado \u201clike<\/em>\u201d.<\/p>\n

 <\/p>\n

 <\/p>\n

Segundo o Facebook, o impacto no News Feed vai \u201cvariar consideravelmente dependendo da composi\u00e7\u00e3o de sua audi\u00eancia e atividade\u201d. Q<\/span>uer dizer, dependendo do p\u00fablico da sua p\u00e1gina, o alcance do post por refer\u00eancia pode diminuir.<\/p>\n

Mas isso n\u00e3o \u00e9 o fim do mundo. Ferramentas como o Google e Facebook buscam sempre melhorar seus servi\u00e7os e experi\u00eancias dos usu\u00e1rios, o que implica em altera\u00e7\u00f5es nos seus algoritmos. O que as empresas devem fazer \u00e9 seguir esse mesmo racioc\u00ednio: oferecer sempre o melhor conte\u00fado e experi\u00eancia para seu p\u00fablico. Dessa forma, essas altera\u00e7\u00f5es n\u00e3o ter\u00e3o impacto na sua estrat\u00e9gia, alcance, tr\u00e1fego e vendas. E o melhor, quanto mais relevante e focado no usu\u00e1rio for o seu neg\u00f3cio online, melhores resultados ele ter\u00e1, tanto nas buscas do Google, quanto em alcance e engajamento no Facebook.<\/p>\n

Duas dicas simples para voc\u00ea “sobreviver” \u00e0 essas mudan\u00e7as, que devem fazer parte da cultura e rotina do seu neg\u00f3cio:<\/p>\n

    \n
  1. Continue compartilhando\u00a0conte\u00fado valioso que seja relevante para sua audi\u00eancia \u2013 e foque em elaborar melhores posts no Facebook ao inv\u00e9s de lotar a sua p\u00e1gina de posts (no Facebook, qualidade \u00e9 melhor que quantidade).<\/li>\n<\/ol>\n
      \n
    1. Se voc\u00ea perceber que seu alcance est\u00e1 diminuindo, reforce o conte\u00fado do seu website e melhore as op\u00e7\u00f5es de compartilhamento nas redes sociais. Desta forma, os usu\u00e1rios v\u00e3o receber seu conte\u00fado por meio\u00a0de amigos e n\u00e3o somente quando voc\u00ea adiciona posts. Isso vai te ajudar a alcan\u00e7ar uma maior audi\u00eancia.<\/li>\n<\/ol>\n

       <\/p>\n

      Pense sempre no seu usu\u00e1rio, no seu prospect, no seu cliente. Essa regra \u00e9 antiga, mas continua mais atual do que nunca.<\/p>\n

       <\/p>\n

      Grande abra\u00e7o e at\u00e9 a pr\u00f3xima.<\/p>\n

       <\/p>\n

      fonte: Hubspot<\/p>\n

       <\/p>\n

       <\/p>\n

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      Ol\u00e1 pessoal,   Recentemente o Facebook tamb\u00e9m anunciou mudan\u00e7as no seu algoritmo da News Feed (Feed de Not\u00edcias) com o objetivo de melhorar a experi\u00eancia…<\/p>\n","protected":false},"author":1,"featured_media":40,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96],"tags":[73,74,75],"class_list":["post-37","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-redes-sociais","tag-algoritmo","tag-facebook","tag-news-feed"],"_links":{"self":[{"href":"https:\/\/agenciaartefato.com.br\/blog\/wp-json\/wp\/v2\/posts\/37","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agenciaartefato.com.br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agenciaartefato.com.br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agenciaartefato.com.br\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/agenciaartefato.com.br\/blog\/wp-json\/wp\/v2\/comments?post=37"}],"version-history":[{"count":0,"href":"https:\/\/agenciaartefato.com.br\/blog\/wp-json\/wp\/v2\/posts\/37\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agenciaartefato.com.br\/blog\/wp-json\/wp\/v2\/media\/40"}],"wp:attachment":[{"href":"https:\/\/agenciaartefato.com.br\/blog\/wp-json\/wp\/v2\/media?parent=37"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agenciaartefato.com.br\/blog\/wp-json\/wp\/v2\/categories?post=37"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agenciaartefato.com.br\/blog\/wp-json\/wp\/v2\/tags?post=37"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}